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In autumn 2012 Nicola, Simona and Giovanni (Ex-Voto) ran a series of meetings, called Non Riservato, as part of Elita Sunday Park programme. One programme of them was dedicated to creative activities in Milan’s public spaces.

Also taking part were Focus, Podisti da Marte, Quarto Posto, Connecting Cultures, Milan Monkeys, Art Kitchen, Dedep, Milano Skateboarding and Zip and through this they started to map the activities available in the area that through art, culture, sport, design and creativity bring about a change in how public places of the city are used and perceived.

On behalf of the City of Milan, advisor Luca Gibillini and council member Benelli, decided to support the mapping project and to build a place of dialogue among the people involved.

And so began the planning of this participatory project that led to the constitution of Non Riservato, which has been led by Nicola for its first two years.

About Non Riservato

Non Riservato is a productive network, which was founded at the end of 2014 as a non- profit organization with social aims. At the start, 16 organisations participated in the process of project planning: Ex-Voto,, Focus, Connecting Cultures, Giambellitaly, Asterisma, Garten, Tutamondo, ShareRadio, Parasite 2.0, Ira-C, Giardini in Transito, HC,, Architetti senza Frontiere, Podisti da Marte.

Non Riservato promotes innovation in public places, through its members and the community: organizations, cooperatives, professionals and companies, that make jobs out of creativity, a transformative urban and social tool.

The network brings together those who share its philosophy and aims, who want to experience new organizational and production models, but also who have a common desire to take back their public spaces, through creativity and participatory processes.

The development of Non Riservato is made possible thanks to the contribution of Fondazione Cariplo and the partnership with the City of Milan. The project collaborates with the University of Milano Bicocca (Department of Sociology and Social Research) and Politecnico of Milano (Department of Architecture and Urban Studies).

What does NR do?

Non Riservato creates projects that connect all the different capacities of its members: public art, urban games, urban sports, performance, street art, architecture and design. The projects have the common features of all taking part in public spaces; they start processes of re-appropriation, creative involvement of participants and develop socialization and facilitate meetings.

Non Riservato acts as an incubator, mostly through bidding of development and prototyping for new projects.
Non Riservato also involves external partners to carry out strategic projects. Non Riservato follows its strategic lines, by working on a commission basis with the public and the private entities, that need services or projects with a highly creative and social impact.

2014: birth of Non Riservato. After a call for bids of Fondazione Cariplo Valorizzare le attività culturali come fattore di sviluppo delle aree urbane, NR won a capital grant for a three-year project, which covered 70% of the budget expected for the first 3-year period of activities.

2015 – 2016: NR developed a training programme, which consisted of 7 modules and focused on techniques of cultural planning. This programme includes 15 external students as well as representatives of different organisations within the network.
What emerges from this call for bids is six projects get; two projects for the direct award, three strategic projects and two incubator projects.
In addition, two new creative projects were developed based on the commission of external entities of the organisation.
Through its projects Non Riservato managed to get in touch with 10.000 people.

2014 – 2016: the network grew, the number of organisations in the network increased from 16 to 23. 7 of them were involved in different fields of the ordinary management activities of NR, 10 organisations took part in projects and prototypes through call for bids. R and 15 organisations contributed to one of the training courses. At least 60% of the whole network, attended one of training courses.

2016: Non Riservato participated at the call for bids of urban crowdfunding of the city of Milan. NR won and collected 50.000 for the Gallab opening, which is a production laboratory and joinery in the district of Gallarate. They launched a second training programme, which consists of 16 modules and a series of 6 lectures. It was focused on new models, activities and techniques for planning, production and communication of cultural and creative projects.

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